Question 1

How do you calculate Instagram engagement rate?

Accepted Answer

Instagram engagement rate is calculated by dividing the total engagements (likes + comments) by the total number of followers, then multiplying by 100. Our calculator analyzes the last 12 posts to give you an accurate average engagement rate for any public Instagram account.

Question 2

Is this Instagram engagement calculator free?

Accepted Answer

Yes — our engagement rate calculator is completely free to use. Enter any public Instagram handle and get instant engagement metrics. For deeper analytics like audience demographics, posting times, and bot detection, check out our premium plans.

Question 3

What is a good Instagram engagement rate?

Accepted Answer

The average Instagram engagement rate is around 1-3%. Rates above 3% are considered strong, and above 6% is excellent. However, engagement rate varies significantly by niche, follower count, and content type. Micro-influencers (1K-10K followers) typically have higher engagement rates than large accounts.

Question 4

Can I check the engagement rate of other accounts?

Accepted Answer

Absolutely. Our Instagram analytics tool lets you analyze any public Instagram profile — not just your own. This makes it perfect for competitor analysis, influencer vetting, and market research.

Question 5

How is this different from other engagement calculators?

Accepted Answer

Unlike basic calculators that only show a single percentage, AnalyzeInsta provides a complete Instagram audit — including fake follower detection, optimal posting times, audience demographics, content performance by type, and AI-generated ad suggestions. The engagement rate is just the beginning.

Question 6

Do I need to log in to use the calculator?

Accepted Answer

Yes — a free Google sign-in is required to start your analysis. This takes just one click. Once signed in, you get 3 free analyses per month with your Starter plan. No credit card or password needed — just your Google account.

Engagement Calculator — AnalyzeInsta